Pricing is key to a company’s profits. And yet so many companies seem to overlook the importance of a well-crafted pricing strategy. Often they use cost-plus as the basic pricing strategy for their products, with some adjustments based on market averages. A standard mark-up on the product, based on production costs adjusted for local conditions, becomes the customer price. Price revision is often a percentage on the previous year’s prices, with little reflection of the customers’ perceived real value.
Taking the complexity out of pricing
You need a pricing and execution strategy that navigates the volatile pricing landscape. A strategy that starts with customer value and takes in all parameters such as currencies, market volatility, changing customer behaviour, competitor price shifts, etc. And responds accordingly. Quickly and accurately, with prices that always seem fair and justifiable by your customers. A strategy that ensures you’re a step ahead of the curve and never miss margins ever again.
You need a central platform for pricing strategies and execution. Something that lets you update your data on the fly and slashes your pricing execution time significantly. An operational solution that delivers insights into pricing challenges, and the right solutions to manage prices. Easily, efficiently and effectively. That is precisely what Navetti PricePoint™, our software suite, delivers.
Easy to implement, quick to deliver results
That combination of strategy, tools and execution is what we call ‘Operational Pricing’. All the tools you need come as standard in Navetti PricePoint™. Our consultancy division, Navetti Consult™, will help you craft the strategy. And equally important, will ensure you rapidly become operational. Revenue and profit improvements will follow equally fast, as you move from pricing optimization towards pricing excellence. How fast is ‘fast’? We work with a Triple 2 benchmark for our projects. It means 2 hours for first deployment, 2 weeks for first profit improvement and 2 months for full integration and true operational pricing in place. Leadership comes at a pace.
"Managing and optimizing millions of price points globally is a complex task. We selected Navetti PricePoint because it fits best with our methodologies and framework. A key reason for Navetti was also the committed, enthusiastic and professional team."
- Dr. Paul Artur Glenn, Heidelberger Druckmaschinen AG.
"Navetti PricePoint™ has enabled us to create a fully integrated pricing platform for our global operation. This has provided us with full transparency, quality prices and control of our business model. A key reason for choosing Navetti was the competence of the Navetti consultants."
- Björn Wennberg, DeLaval
"One important criteria for me when selecting a software vendor was the pricing competence of the people delivering the solution. Navetti provided full support, from high level project planning to daily queries."
- Peter Ståhl, Xylem
"Pricing in line with customer perceived value makes it possible to simultaneously increase profitability and customer trust. As the only supplier who can offer both professional services and market leading software, Navetti was the obvious choice for Electrolux when selecting a partner for this strategic change."
- Rikard Nilsson, Electrolux