Navetti Helps Materials-Handling Expert Manitou Group Handle Price Optimization


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Navetti is pleased to announce that Manitou Group, a leading French manufacturer of rough-terrain materials and services handling equipment, has chosen Navetti and Navetti PricePoint™ as its pricing and price optimization system. The contract represents further proof of Navetti’s European expansion, as it is the first contract for Navetti’s newly established French office.

The contract focuses on managing pricing of Manitou Group’s roughly 400,000 spare parts and accessories across the company’s entire international operations. In 2017, Manitou had sales of € 1.6 billion, with customers in more than 140 countries. The objectives for Manitou Group in implementing Navetti PricePoint are twofold

– To support and increase sales of spare parts and accessories from tools and systems that can support a more customer value-based pricing logic.

– To strengthen the perceived quality and customer satisfaction levels, from tools and systems that can ensure a more consistent approach to pricing logic across spare parts categories and market segments.

“We chose Navetti and Navetti PricePoint because of the match with the Manitou Group culture, a strong and ambitious team, willing to work hard and deliver quickly creative and innovative solutions” says Wim Vercauteren, VP of Manitou Spare Parts Business Unit. “With Navetti PricePoint, we will further strengthen our ability to provide our customers with the right parts, at the right time and at the right price.”

“We are naturally very pleased to have been selected by Manitou Group” says Ulf Avrin, head of Navetti France. “We understand that it was a very thorough selection process, with several competing systems being evaluated. However, we know from experience that our unique combination of people and technology makes a difference for many companies. Our business consultants help customers evolve their pricing logic, and then through Navetti PricePoint we ensure that their pricing structure is deployed and creates business advantages quickly and effectively. Now we are very much looking forward to pursuing this process with Manitou Group as well .”