The journey

Almost every market and every product category is today becoming more international, and also more complex. The competition is more diverse, and acts faster, than before. Transparancy and cross-border trade is growing steadily. As a consequence, international companies increasingly struggle with the challenge of price inconsistencies across their worldwide businesses.

In 2002, Styrbjörn Horn was asked by a leading industrial manufacturing company to head a project that would help them address this problem. The goal was to establish a new pricing methodology that was more customer- and value-oriented. Styrbjörn Horn founded Navetti for this purpose.

One of his first priorities was to assemble a team with the necessary expertise and experience in order to develop the methods and software that would later revolutionize global pricing for the manufacturing industry. Navetti applied value-based and market-driven pricing principles, and developed a framework and structure to apply this across the entire product portfolio with hundreds of thousands of spare parts and components. Previously, this had only been done for a handful of products in a primary market. In addition, the Navetti team developed an IT system with the capacity to centrally coordinate millions of price points around the world.

A wider scope

Today, we at Navetti have evolved from offering spare parts pricing to manage operational value-based pricing of products, systems, accessories and services, all supported by our practical expertise in the field and our unique system solution Navetti PricePoint™. The story that began with yearly price revisions for business-to-business spare parts is now equally at home with consumer e-commerce applications where prices often are adjusted on a daily basis, sometimes even several times per day.

Stable and fast growin

Andreas Westling took over as CEO of Navetti in 2012, with Styrbjörn focusing his attention on the role of chairman of the board of directors. Since then, Navetti has continued to expand, and during the last years Navetti has several times been one of the fastest growing companies in Northern Europe. The basis for the success is our dedication to operational pricing solutions that bring real commercial value to our customers. All based on a combination customer insights originating in our industrial heritage, a deep understanding of the mechanisms of value-based pricing and an engaging entrepreneurial spirit.

The leading Nordic business newspaper Dagens Industri ( has several times listed Navetti in their rating of fastest growing companies in Sweden. Navetti has the highest financial stability level for coampanies, as rated by Soliditet and UC.